Here are some fun ideas for any retail store gearing up for the holiday season to keep their spot crisp and inviting.
🏬 Keeping Windows and Displays Camera-Ready for Social Media
With holiday shoppers snapping photos of store displays and décor for Instagram and to share with family, cleanliness is noticed more than ever.
Window displays, mirrors, and shiny surfaces need extra attention to stay fingerprint and smudge-free for those social media posts. In fact, a staggering 95% of shoppers say that the appearance of a store’s exterior, including windows, influences their decision on whether to enter.
Consider how many photos are taken each day as people come and go, and how often people share gift ideas on social media. That’s free exposure in a competitive time of year!
Having your staff, or an outsourced cleaning team, continuously spot clean windows, displays, and major features is a high return activity, even if it can seem like a lot of upkeep.
🤳 In fact, you can lean into the photo experience.
Some stores set up selfie stations near festive, branded backdrops. Making photos more alluring for visitors, especially if a group photo is a fun part of their outing, makes for some one of a kind exposure online.
Think holiday-themed characters, scenes, or creative uses of your products that make people stop and want to be a part of it. Put a hashtag or @ on a nearby sign, or as part of the display, and you’ll have a lot more eyes on your channel.
🥧 The ‘Invisible Clean’ – A Sensory Experience For Customers
Seeing isn’t everything. Imagine entering a shop and immediately being greeted with the smells of cinnamon and pine, or maybe apple spice! All the savory things that are evocative of the holidays that reach out and greet everyone that enters.
Nothing conveys a warm holiday greeting like that, and you can create that nice coffee house vibe in any type of retail store.
(Plus, pine is often associated with cleaning agents, so it lends to that sense of cleanliness.)
Other great scents to consider using in your shop:
- Vanilla (think cookies!)
- Ginger or clove
- Cranberry
- Peppermint
- Spiced oranges
- Roasted chestnut
🎁 Personalized Gift-Wrapping Station: Make Every Gift Extra Special!
This holiday season, take your customers’ gift-giving experience to the next level with a Personalized Gift-Wrapping Station. Imagine a place where shoppers can choose from a selection of beautifully designed, high-quality wrapping materials to turn their purchases into show-stopping presents!
Add-ons like glittery ribbons, personalized name tags, and eco-friendly twine options give that finishing touch that’s sure to impress.
Encourage your shoppers to get hands-on with their gift-wrapping. Let them pick out their favorite materials and watch as our talented staff (aka holiday elves!) assist in crafting the perfect package. Or, for the busy shoppers, offer a “wrap-it-for-you” option, so they can check off their list and keep browsing.